Movie Review – Velvet Buzz Saw

 

I recently kicked DirecTV to the curb and embarked on the streaming lifestyle. After all, if I’m going to pay nearly $200 a month on unlimited bandwidth and an internet connection that supposedly rivals NASA, I might as well get something out of it besides me working my butt off writing books. So, enter in Hulu, NetFlex, & Sling TV.

My love affair began with binge-watching LOST on Hulu, but quickly spiraled out of control into watching NetFlex original series and movies. I’ll be honest – I tried watching several NF original movies, but just couldn’t get into them for a variety of reasons: bad acting, bad plot line, flat characters – the usual.

However, Velvet Buzz Saw was one of those movies that, despite not being as riveting as The Haunting of Hill House, it wasn’t so bad that I had to stop watching it, like I did with The Rain. It was fairly interesting, had just enough action and suspense to keep me watching. It wasn’t exactly scary, more of a thriller than anything.

So here’s my take on it. The first thing it had going for it was the lead being played by Jake Gyllenhaal. I’ve seen this guy act in a lot of movies, and he seems to be pretty adaptable. Because of this, I was willing to give the movie a try. As usual, Jake did not disappoint. Out of all the characters I’ve seen him play, this one was probably about as “on the fringe” as his Brokeback Mountain persona. He plays the bi-sexual art critic Morph, a character that somehow managed to seem both high-strung and low-key at the same time.

Again, while the plot line was not riveting, it did have potential. I feel like maybe the movie failed to capitalize on what it had going for it. The death scenes could have most certainly been gorier. The beginning seemed to prattle on, almost losing me in the first twenty or so minutes. There seemed to be far too much dialog about art and corporate espionage and yet failing to really drive the entire thing home. The acting wasn’t necessarily bad as it was a bit more over-the-top. It really felt like the director was going out of his way to create a film that skirted all the major genres – horror, action, drama, thriller – in an attempt to be as blasé as possible.

As I said, it wasn’t so bad that I had to stop watching it, but it certainly could have been better. I feel if the director had actually chosen a genre and a rating and followed through, it would have been much better. But alas, all we ended up with was a mediocre film which made art seem both boring and dangerous.

I’d give Velvet Buzz Saw a solid 3 stars out of 5.

Bad Marketing Ideas: Reviews, Not Endorsements

Continuing on with our theme of bad marketing ideas, guest blogger Brian Wilkerson weighs in on the topic with his article “Reviews, Not Endorsements.”

This article originally appeared here: http://trickstereric.blogspot.com/2014/01/reviews-not-endorsements.html and is being reposted with the written consent of the blog’s owner, Brian Wilkerson.

First, a disclaimer: I don’t have anything against quick or short reviews. My style requires a lot of time and I understand that few people want to spend their leisure writing an essay about their reaction to a book. What I dislike are reviews that sound more like advertisements than reviews.

When strolling through Amazon, I find reviews that disturb me. They’re all composed of the same basic phrases: “couldn’t put it down”, “when’s the next one”, “recommend to all age groups/everyone/anyone that likes reading.” In three paragraphs, it’s easy to overlook them but when a review is one paragraph and made entirely of these phrases it raises a red flag. I think “Is this a paid review?” or “Did this person read the book?”. When I gush about things, I go into detail. I avoid spoilers or warn of them, of course, but I want them to know exactly what I liked about a book so they will understand how great the story is and read it themselves. Generic reviews are a waste because they contain nothing specific about the story and so they could be copied and pasted any number of times.

A reviewer isn’t doing an author any favors by turning their review into a endorsement. It sounds fake. Often times, it sounds cheesy. Posing questions that the novel ‘answers’ or saying that it bucks trends or some such; you don’t sound like a reviewer you sound like a promoter. Nobody trusts a promoter because the promoter is biased. They’re looking for an honest and informed opinion.

When I write a review it is long and it is thorough. If I dislike something about the book then I am sure to include it. I give A+s sparingly and even then I don’t sound like “OMG! This book is awesome!!!!” It’s a point of professionalism. Even for books that are not review requests, I follow the same format. Three sentences of generic praise may bolster the rank but it doesn’t help the reader (at least, it doesn’t help a reader like me) decide on whether or not to read the book.

I use bland language for this reason. Poetic lines are not professional because you sound like you’re trying too hard to impress. By using such language you’re trying to turn your review into something that is more than your personal opinion about a work; you’re trying to make your review into a work itself. I find that silly and arrogant. Reviews are not supposed to be read like a book or a poem. They’re supposed to inform a potential reader (and customer) about the book from the perspective of another reader and customer. Nobody cares how witty or enjoyable your reviews are because they’re interested in whether or not you liked the book. (I recognize there are exceptions: newspaper columnists and bloggers etc can have fan followings of their own, but in that case, what they’re reviewing is less important than the review itself.)

Genuine reviews are more effective promotions than promotions pretending to be reviews because the former has substance. It is unique. A promotion will not be unique and so has no substance. It’s little more than literary junkfood.

http://trickstereric.blogspot.com/2014/01/reviews-not-endorsements.html