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Erotica Has Been Mainstream for Years


I’ve been boggled recently by the number of authors who hold onto this stance that EL James somehow “invented,” made “mainstream,” or “legitimized” erotica. Erotica and the porn industry is a multi-BILLION dollar a year industry and has been for decades. You can’t get much more “mainstream” and “legitimate” when you are raking in that kind of sales every year.

The simple fact of the matter is, there were thousands of erotica writers already out in social media long before EL James came onto the scene, along with millions of erotic novels. James did not “pave the way” for erotica any more than Stephen King “paved the way” for horror or that Stephanie Meyer “paved the way” for vampires. People were already talking about erotic literature with their coworkers, erotic authors advertised their work on social media, there were already thousands of active forums and social media groups and websites devoted to talking about and advertising erotica, we were already discussing it in our book clubs, and we were already talking about it with friends. Erotica was already mainstream and a legitimate literature genre long before EL James. She may have become the poster child for the genre and made more money off of it than anyone else, but the genre was already very well established and doing very well long before her books were released. It is much the same way that while George Lucas and Gene Roddenbury may have made more money off of science fiction than many other sci-fi authors, the genre was alive and well long before they decided to join the ranks of HG Wells.

Erotica has had, and still has, a huge following, hundreds of millions of readers and thousands of authors all discussing the art form. All James’ books did was drawn in the very small minority of readers who had shied away from the genre. They picked up the book and began singing its praises. People who already read and appreciated the genre bought it to see what all the fuss was about, and most promptly tossed it to the side in favor of better writers because, again, they were already heavily into the genre and had been for years (multi-BILLION dollar industry, remember?). Despite the sales numbers, more people dislike the story than those who did like it, because again, there were more people already into the genre who were used to better written literature than there were “novice” readers who had just stumbled upon the genre. James’ success is certainly uncanny, but she certainly didn’t “legitimatize” the industry.


There has been websites dedicated to erotic literature for decades now, and many of these authors have a very large following and a lot of success. Case in point – the above screen shot. This is a snippet of a list of the most read erotic stories on an adult website I used to write for. In case you can’t wrap your mind around the number of reads on that first story, it is 11,073,078. That’s over 11 MILLION reads on that story. The next one is over 8 MILLION reads. Just the first 11 stories (and that site hosts hundreds of thousands of stories and authors) on that site have more than 45 MILLION reads total. That’s pretty damn “mainstream” and “legitimate” for a genre which everyone seems to think didn’t appear until James’ got published, especially considering some of those stories came out years before 50 Shades.

Let’s also not forget Anne Rice’s Beauty Trilogy which was also a very successful BDSM publication which came out in the 80s, and also her book Exit to Eden. In addition, there are also the hundreds upon hundreds of Harlequin novels and authors which have been around for decades. These weren’t books being read in the privacy of people’s homes, they were being toted around on school campuses, to work, being talked about on social media and in book clubs. The billions and billions of people who already enjoyed the genre were already talking about it. James just got the other 20% of the population talking about it, too. While that is certainly something to be admired, it hardly makes her a “founding father” of the genre. While *you* i.e. the small number of readers who weren’t already into the genre may not have noticed what was going on in the literary world prior to 50 Shades, erotica was being written, it was being talked about it, and it was being advertised just as much as it has been since 50 Shades was released. People just didn’t notice it prior to James. It’s like saying murder and all the horrible things in the world weren’t happening before the days of social and broadcast media. Yes, it was. It’s just much more accessible now thanks to the media.

In summary, James has without a doubt become the poster child for erotica. However, there is a huge difference between being the poster child for a genre and actually being the first person who ever wrote in it. It is also a huge stretch to consider her the person who somehow broke down barriers on a genre that was already raking in over $4 BILLION dollars a year and which had several million erotic books already on Amazon’s virtual bookshelves. A poster child she may be, but erotica was already mainstream long before she came along, and it will continue to exist long after the next big craze hits.

Full On Insanity Podcast – Episode 2

Tonight Full on Insanity had the pleasure of sitting down to chat with indie sci-fi author Neil Herndon to discuss his books, writing process, and the publishing industry. Huge thanks to Neil for allowing me this opportunity to get to know him and his work. Hope you enjoy!

Be sure to subscribe to our YouTube channel to get all the latest episodes.


Full On Insanity with Nicola Matt – Episode 1

Yesterday I had the pleasure of sitting down with writer, co-author, and friend, author Angel H. Scott for our first ever podcast of Full On Insanity with Nicola Matt. We had a lot of fun and I’m looking forward to doing more podcasts and interviews with fellow authors and other artists.

If anyone would like to be a featured guest on the show (we literally talk about everything on this show, including random episodes of The Walking Dead and other fandoms), please be sure to CLICK HERE to fill out the guest request form. I will be back with you as soon as possible to schedule a date and time.

In the meantime, if you would like to listen to me and Angel shooting the shit for an hour (we did do a lot of giggling), watch the podcast below – and excuse my really bad southern drawl 😀

Crowd Funding & Indie Artists – Don’t Like It? Go Get Effed

Since the formation of the ‘indie’ artist, they have had to rely on a variety of funding adventures to get their art out to the masses – borrowing from family, friends, pawning items, Ebay, selling them on CraigsList – whatever it took to get the capital to fund their next project.

Some time ago, some ingenious person thought it would be a really great idea if they put together a website that would allow artists and other entrepreneurs the ability to tap into crowd funding – a way for people who really believed in their work, their product, and/or their business plan to invest money into helping them fund the project.

For the most part, it really is a great system. It has allowed artists of all types – musicians, painters, budding film makers and directors just to name a few – to scrape together the capital needed to finish their projects and get it out to those who not only helped fund the project, but to those who may ultimately become a fan.

Basically, crowd funding works just like finding investors for a company – you write up your sales pitch and put it out there for the world. People who want to invest in the project/business venture in exchange for a copy of the finished product do so happily. For the most part, people have used it to fund musical albums, to create prototypes, to help with business start-up capital, to create paintings, to fund films – the list goes on and on.

For some reason, though, people of the author community seem to think that this crowd funding option should not be available to writers and authors. I can’t even begin to tell you how many times I see authors bashing other authors for doing crowd funding to help offset the costs of editors, formatters, cover artists, or even with funding a book signing tour. I don’t quite understand WHY everyone seems to think it is okay when bands get together to crowd fund their next album, but these same people will break out the lynch mob if an author dares to do a crowd funding campaign to help with the costs of producing a book. Are we not artists too? Do we not have the same rights as any other artist to fund our projects however we see fit? Exactly what gives you the right to tell others what they can and cannot do in order to fund their projects? Are you jealous you didn’t think of it first?

Yes, I understand you have the leeches of society who are basically using crowd funding as a way to be lazy and expect everyone else to pay their way. No, I am NOT going to pay your bills because you want to sit on your ass and write full-time. Hell, I’d like to do that too, but I have bills to pay and it’s not anyone else’s place to pay those bills but mine. But, I don’t see anything wrong with doing a crowd funding campaign to help pay for all the many professionals that are needed in order to get a book ready for publication. To me, it’s no different from bands crowd funding their next album or indie film makers funding their next film. No, I don’t think they should just ask for money without offering anything in return. That’s just charity. That’s being lazy and expecting someone else to pay your way. But actual crowd funding investment? Why do authors hate this so much?

Well, here’s a little secret. I use crowd funding, and if you don’t like it, you can go get effed. And if you are one of those who think you just have to point out how wrong you think it is for an author to offer someone a copy of their upcoming release in exchange for them investing in said project ahead of time through crowd funding, I’m pretty sure I’m going to refer you back to the above italicized sentence.

If you don’t want to use crowd funding, then by all means, don’t. But don’t get pissed off because the rest of us are utilizing all the avenues at our disposal to get our projects out to our readers. If my readers want to pay me in advance for a book I’m still working on, that’s their business. No one is forcing you to use crowd funding, but don’t knock others for using the same business model which has proven to work time and time again just because you don’t like it. I don’t see any of you telling JK Rowling she should be ashamed for living off the government for years while she wrote Harry Potter. So if you wouldn’t tell her to put her projects and dreams on hold “until she saved up and could afford it,” then please don’t say that shit to indie authors either.

Running Facebook Groups – Advice from “The Little Guy”

Ok, I know a lot of you run Facebook groups, so let me give you a little advice. At one time, I was writing exclusively for an adult website. It was unpaid, but when I left, my work was getting hundreds of thousands of hits each month. It’s one of the reasons why I had such a large reader base and was making really good money as a writer once upon a time when I decided to start self publishing.

Now, you are probably wondering why I left if I was getting so much exposure. The reason? God-mods. The people who ran the site and the forums were all so full themselves & had gotten so drunk on the power they wielded that they ultimately ran off all the good writers that were keeping their millions of visitors happy each month. Now the site is dead, it’s losing money hand-over-fist, and all I can do is laugh about it because all of us who left TOLD THEM it was going to happen, and they refused to listen. It took them nearly ten years to run the site into the ground, but it’s happening, and now it’s just before having to close up shop because there isn’t enough traffic to keep the advertising dollars rolling in.

So, what does this have to do with FB groups? I’m seeing this same behavior taking place more and more often in author “support” groups. I can’t tell you how many groups I’ve joined only to remove myself from them within minutes because it is being ran by power-hungry god-mods who are not letting their members post in the groups. It defeats the whole purpose of having a group if 1. The admins are the only ones allowed to post in it 2. There are so damn many rules people are afraid to post or comment for fear of being banned and blocked and 3. Every effing post that goes up has to be approved and only a select handful of people ever have their posts approved for posting.

Needless to say, if I have joined a group that looks like this, I leave it immediately, I let all my fellow authors know which groups to avoid like the plague, and then we all gang up into the groups that allow us to actually post about writing, writing resources, and our author services.
So, the moral of this story is, if you are a power-hungry god-mod intent upon being a dictator of your own little slice of FB land, guess what is ultimately going to happen to your little group? BYE FELICIA!!

Book Formatting Classes – Now Taking Applications

“If you give a man a fish, you feed him for a day. If you TEACH a man to fish, you feed him for life.”

Are you struggling with understanding how to properly format books for Kindle and paperback? Are you tired of digging through all the red tape trying to figure out who to hire to format your books? How do you know your files are being formatted to industry standard? Maybe you are just tired of hiring out work you could easily do yourself, if you just knew where to begin.

Stop struggling with book formatting and wondering if you are getting the best quality work for your money. Formatting isn’t as difficult as you may think, you just need someone with the experience and the know-how to show you how it’s done. For less than the cost of formatting just ONE Kindle and paperback book, you can learn how to format your work to industry standards, ensuring your books have just the look and feel you were looking for.

Classes start February 4th. Don’t wait, spaces are limited.



Bitten After Dark Boutique


In addition to offering cool swag & shirts, I am officially opening the Bitten After Dark Boutique which offers hand-crafted, unique and one-of-a-kind beaded jewelry and accessories. All items are designed and hand-crafted by Nicola C. Matthews. Check us out on FACEBOOK and click on the SHOP tab to view today’s selection.