As I have said in previous blogs, most readers fall into two categories:  those who think that a novel is great because the plotline of the novel is great, and those who think a novel sucks because he thinks the plotline of the novel sucks.  If you are a writer who thinks this way as well, then I hate to burst your little bubble, but good writing and good plotlines do not go hand in hand.  I have read many books that had great plotlines behind them but the actual writing was atrocious.  Likewise, I have read some awesome books that really had a very weak plotline but I kept reading it anyway because it was so beautifully written.  As a writer, you will want to strive to have both a knockout plotline and be such a creative writer that people will want to read every word that you have written down.  And if you cannot do both, then you had better either be one hell of a writer or come up with such awesome plotlines that people don’t care that you are not that talented. 

‘Creative’ writing is subject to an individual’s own perspective.  In my opinion, being creative doesn’t just stop at coming up with a great plotline.  Often times writers get so hung up in trying to follow the rules of the English language and ‘proper’ writing ‘rules’ that they forget that writing is still an art form.  You are, in essence, trying to paint a picture, and words are the paint that you use to create that picture.  Creative writing isn’t about following rules and trying to sound like an English writing assignment.  It is about using the English language to create pictures in the mind’s eye of the reader.  For some, it comes natural.  For others, it’s like pulling teeth.  Ultimately, it is going to take practice, practice, practice.

I have read numerous articles and blogs regarding the use of clichés.  Most people know what a cliché is when it comes to single sentences or dialogue or even in some descriptions.  Basically, a cliché is something that has already been written about many, many times before.  For instance, if you have ever read about a grip that was  ‘vice-like’ then you have just read a clichéd description.  Big on romance?  Ever noticed that the man is often described as the clichéd tall, dark and handsome stranger?  Of course, I am guilty of this as well, but not because I want to use the cliché.  The men of my novels usually sound a lot like this simply because it is the type of man who I find extremely sexy, not because I can’t think of any other way for them to look.  Still, I have been accused of using this cliché to the extreme by a very outspoken critic.  What most readers do not understand is that often writers see their characters very clearly in their minds and cannot imagine the story without that character, or even imagine that character looking any other way.  Often times writers will get very emotionally attached to their characters and will not, or cannot, fathom the possibility of changing the way they look or act. 

If you are going to use this clichéd look for a character, then you will need to make him stand out in other ways.  Maybe he has a quirky personality trait or a scar or is blind in one eye or even missing a limb.  Whatever you do, don’t make your characters perfect, not even your vampires.  One of the points of writing is to create characters that seem real enough that your readers can relate to them.  If you have a novel full of absolute human perfection, your readers are going to get bored really quick.  Not to mention that we see enough ideals of ‘perfection’ on the covers of magazines.  No need for anorexic models in your reading material as well.

For the record, I will once again state my opinion that there is no right or wrong way to be a good writer.  Yes, there are things that you can do to polish your work and hammer out the kinks.  But the bottom line on using clichés will ultimately rest with the individual writer.  I myself use clichés all the time, to the extreme.  But I mix them up, change the traditional storyline around and add so many of my own unique twists that for some odd reason, all the clichés work for me rather than against me.  I, however, am not the norm for this.  I have been writing for twenty-eight years.  I have always written with the mentality of breaking every single writing rule that I possibly could.  Actually, I don’t just break them, I stomp all over them with a vengeful fury.  I have made it into an art form all its own.  For most writers, it simply is not going to work.  But I can give you some tips and tricks on why using them can actually work for you instead of against you.  Think of it as being a good writer in reverse.  Or as one writer so eloquently put it, ‘The right way to write wrong.’  This statement has been my motto for my entire writing career.

Using clichés isn’t about just ‘using’ them in your storyline, but putting your own twists on them to the point where they stop resembling tried and true clichés and become something very unique to the writer.  Let me also point out that sometimes when you write about something that has been done to death, like vampires, (cliché alert!  warning!) you are not going to be able to get around the cliché no matter how hard you try.  Take, for instance, the vampire’s ability to hypnotize his/her victim.  If you are going to have vampires that can do this, then be prepared to write about a cliché.  Glamourize, bespell, bedazzle…all clichéd words used to describe a vampire’s ability to hypnotize his victim and make him/her do what he wants. 

If you are going to write about a cliché, then be prepared to embrace it and make it your own.  In this case, writing the word in a story one or two times makes it a cliché.  Constantly bringing it up removes it from cliché status and makes it a very important part of the storyline.   But don’t overuse them.  The last thing you want is a novel full of nothing but predictable storyline clichés.

Which brings me to my next point.  If you are going to use clichés, then you are going to have to keep the reader interested in what you are writing, make them want to read every word that you have written.  How?  By coming up with your own unique and interesting twists to the storyline and, inevitably, the cliché in question.

How can you keep a reader interested?  There are lots of ways, but the easiest way is to surprise them.  And that surprise doesn’t have to be scary, just unexpected.  For instance, a common description cliché would be a storyline that has a female walking the streets, at night, all alone.  There would be no moon, maybe even lightning and thunder in the distance.  Perhaps the night would go quiet all of a sudden and then…well, you already know what happens.  She gets attacked.  Doesn’t matter by what or who, the reader knows she is going to get attacked because the writer used a very cliché description.  But what if you went through all that trouble of building up that suspense, really got into describing her emotions of how scared she is, how dark and ominous everything is…only to release that tension by having the character break her high-heeled stiletto and fall face first in a big mud puddle?  Skip the whole ‘she gets attacked’ crap right then.  You can have her get attacked further down the storyline, like after she gets home and is whining about the ruined dress.  The trick is to release that tension that you built up, let the reader get a good laugh, let the reader realize that what they thought was going to happen didn’t, and give them a false sense of calm and then…WHAM!  Let the attack come out of left field.   The writer used the cliché to his advantage and still surprised his reader.  Now that is creative writing.

Another type of cliché is where you begin writing something that is so standard and so done to death that the reader figures out what is going on, what is going to happen, and, if it’s a mystery of some kind, the who-done-it before the first chapter is over.  Let’s take for example the classic vampire novel.  If you are writing the standard clichéd vampire plotline, you know that there is going to be some biting, some bloodsucking, a main character and the love interest, a nice romance and maybe even some sex to spice things up.  But if this is all that the plotline entails then congratulations.  You just wrote yourself a huge clichéd novel destined to get you a giant “REJECTED” stamp on the front of your manuscript.  Now if you want to save this sinking Titanic of a novel, you had better start pumping it full of unique ideas and plot twists.  Have aliens invade, set the plotline in an apocalyptic world or on some distant planet, hell set the damn plotline on the Titanic if you have to…anything to set the clichéd plotline apart from all the other clichéd novels out there.

Can clichés work to your advantage?  Yes.  But only if you can add your own unique twist to the standard cliché.  You are going to have to be extremely creative, think and write outside the box, and not be afraid to take chances.  If you think a story would be best told by killing off the main character then do it.  If you are wanting a tragedy but are afraid that your readers will turn against you if you write some huge tragic novel, then you are writing for all the wrong reasons.  But don’t off your character because you can’t think of anything else to write.  Taking advantage of a cliché and using it to your advantage is an art form all its own.  It is not going to work for everyone.  Most people would be better off if they avoided clichés like they were Michael Myers because chances are they are going to murder your novel before it ever gets started (see how I worked that cliché in there?).  Although if you are going to insist upon using them, be prepared to make those clichés your bi-och.  If you don’t own them and make them uniquely your own, then you are just another clichéd writer in a sea of mediocrity.