Why People Don’t Know that I am an Author

Another blogger brought up a very interesting point.  She pondered the question of why writers have a tendency to freeze up, lie, stutter, or, in essence, deny that they are writers. 

When someone asks me what I do, I don’t immediately shout “AUTHOR!” because of two very important reasons.  First, I have an evil day job.  Writing isn’t a “hobby,” it’s my life’s calling.  But since I have bills to pay, a roof to keep over my family’s head, and children to feed, I cannot rely on my one true passion in life to keep my family from starving.  So I just don’t bring it up.  And the 2nd reason why I don’t shout it to the stars, and perhaps the most important reason, is that all my published works have been written under a pen name.  Most people don’t even know what a pen name is.  I’d have to start off the conversation explaining what a pen name is and why authors use them.   And if I said, “Oh, yeah, I’m an author!” instead of saying, “I’m the manager for XYZ Company” then I have people wanting to know what I write.  So the explanation begins all about how I write erotic fantasy.  Cue the funny stares.  Questions continue about if I have anything in publication, what did I get published, what is it about, etc.  And finally I have to explain why they have never heard of my pen name, etc. 

Then there is the fact that I live square in the middle of the bible belt.  Somehow I don’t think telling people that I write erotic fantasy fiction is going to go over too well with the neighbors.  It brings up the problems of parents not wanting their children near my house because they, the parents,  cannot seem to separate fact (what actually does go on in my home) from the fantasies that I write about.  Let’s not leave out the problems it would bring up for me at work since I actually do have an evil day job.  And I’m not even going to get into the whole thing about how men seem to think that a woman writing erotic fantasy fiction is an open invitation to hit on them.

I see being an author as a lot like being a spy.  I wouldn’t announce to the whole world that I am a spy.  And as a writer who publishes under a pen name, I am not going to try to explain to perfect strangers what my pen name is, what I write about, and give them a detailed list of what is published where.  The only people who matter, my friends, family, and most importantly, my fans, already know who I am and what I do.  Trying to convince someone outside that loop that I am just as good as I say I am (and not in any way morally damaged) is pretty redundant.  It’s just easier to leave it out of the conversation.  And if I think that I absolutely have to explain myself to them, it’s much more rewarding to pull out my latest novel, autograph it for them, and hand it over with a smile.

You are not a Special Snowflake – When it Comes to Writing, that is

I’ve heard writers say this all the time.  You are not special, you are not going to make it ‘big,’ you are not so great and so wonderful at what you do that publishers will want to snatch you up lickety split.  Well you sure as hell better be.  Because if you are not setting yourself apart as a writer then you sure better have one hell of an ego then. 

As a writer, you are going to have to have something that will set you apart from all the other writers out there.  Whether that be a fan-fucking-tastic storyline that no one has ever come across before,  a really unique style of writing, or even an ability to be the best weaver of a literary plotline in publication, you better make yourself into an individual snowflake somehow or else your work is going to get lost in a sea of all the other mediocre material floating around in publication land.

People are going to tell you that you are not the next Anne Rice, or Stephen King, or Stephanie Meyer, etc.  Believe it or not, that is actually a good thing.  Seriously, because who in their right mind wants to be like them?  If I want to read someone who writes like Anne Rice, I’ll go read Anne Rice, because anybody else is just going to be a very poor imitation.  Same thing with Stephen King, Charlene Harris, Laurell K. Hamilton, Stephanie Meyer, etc.  The most important thing you can do as a writer is write like you and stop trying to be like other famous writers.  Stop trying to be “the next -insert famous writer’s name here-” and just be you. 

That’s not to say that you will not have to abide by some basic English rules.  Incomplete sentences are fine, in moderation.  But don’t expect an entire 400 page novel with nothing but fragmented sentences to suddenly make you famous.  It might make you infamous…and very embarrassed if critics are talking about how poorly you write as opposed to what a fantastic story you have weaved.  Misspelled words?  Only if you are trying to imitate a Cajun accent during dialogue.  Actually, about the only time misspelled words could possibly be excusable is within a character’s dialogue with himself or another character.  Feel free, however, to make up a word…if it gets used a lot in the story (remember Laurell K. Hamilton using the term “wereanimals” when she referred to any type of lycanthrope in her stories) .  And all those too/to/two and there/their and but/butts being used incorrectly are not going to get you anything but a big, fat, red “rejection” stamp on the front cover of your manuscript.

Now about your ego.  Yes, it pays to have an ego.  Otherwise you are going to get stomped on by every writer, publisher, agent, critic, reader, editor, etc. that comes across your work.  That is not to say that you do not have any room for improvement.  Even Anne Rice is always pushing herself to the limits.  After all, you are only as good as your latest novel.  So yes, take criticism for what it is:  constructive, deconstructive, or at-a-glance (see articles on Criticism:  the Good, the Bad, and the Ugly) and adjust your work accordingly.  But never take, “you are not good enough to make it in the publishing world” as a final answer.  Seriously.  There are tons of really bad writers who get book deals all the time.  Just ask anyone who has ever read a lousy book.  We’ve all been there.  Ever remember picking up a book, start reading it only to think to yourself, ‘How the hell did this jackass ever get a book deal?’  This is where that whole “a good story is in the mind’s eye of the reader” thing comes into play.  Trust me, when you are a writer then there are two things that will happen, regardless of how good or bad of a writer you are.  One, you will have someone out there who will absolutely love your work.  And two, you will have someone out there who will absolutely hate your work.  Your goal, as a writer, is to get as many people who like your work together, interested, and purchasing your work as possible.

Everyone thinks that they are a really great writer.  And if, at the end of the day, your grammatical mistakes and misspelled words have went the way of the dodo and you honestly do not think that anything could possibly make the story better, then sure, think that.  Just don’t expect others to think it.  Because if you are going to boast about how great of a writer you are, then you had better be able to back it up.  Now stop and think about this.  If you are going to start selling books/ebooks, then you are basically saying to the world, “Here, I wrote this.  I think it’s pretty good.  Read it and tell me what you think.”  Yes, when you put your work out there for others to read, you are inviting them to give you feedback whether you want it or not.  And if you think that is not how the publishing world works, then you are sadly mistaken and maybe even a bit naive.  It’s time to put on your big boy pants and smell the coffee.  Even books that are sitting in the top spot on the New York Times Bestseller list have critics bashing them all the time.  It’s their job.  Your job is to decide if what they say has any actual merit to it and adjust your work accordingly.  Better yet, set out to prove the nay-sayers wrong by writing something even better than your last work.  Nothing says, “F – U!” like a few thousand fans telling critics that they are idiots.

Now, all you snowflakes go out there and make something of yourselves.  After all, being special means nothing if no one else knows it.

A Good Story is in the Mind’s Eye of the Reader

It has always been my opinion that a good story is in the mind’s eye of the reader. Just as beauty is subject to the person who is doing the viewing, a good story, or movie, or art, or piece of music is subject to the person who is partaking of the piece of art. I have always believed in ‘live and let write.’

Needless to say that for every book written, piece of music composed, piece of art produced, or movie directed, there is going to be at least one person, and in some instances quite a few people, out there who hates the work. What’s more, these people insist upon sharing their criticism of said work with anybody and everybody who will listen to them. I use to wonder what made these people such experts on the created art form. Had they ever written a book, composed a piece of music, produced a piece of art, or directed a film? Chances are, no, they haven’t. So why criticize? For the most part, critics get paid to share their opinion. For those who go against the general public’s feelings on said work, the critic can get quite famous, or infamous, for having their apparent distaste published on some type of public medium. This, of course, translates in to more papers/magazines/air time sold. So for some, it literally pays to publicly bash a work of art.

Other ‘critics’ are those who do not get paid to share their personal thoughts regarding a piece of art. Some people do it because a piece of work hits them so strongly that they just have to share their feelings, whether they be positive or negative. Others will publicly bash a piece of art because they like the attention that it brings them, even if that attention is negative, much like their paid counterparts who bash a movie that the general public loves. And still others will attempt to openly humiliate the creator of the work of art simply because he/she is jealous of the creativity that the creator possesses.

I’ve made it clear that I have always thought that I was a pretty good writer.  Not great, mind you, but fairly decent.  I spend an absurd amount of time researching, making notes, creating characters, outlining events and deciding on what plot twists I want to integrate into a story. And then there were the endless months, and sometimes years, spent writing the story, proofreading it, editing it, re-reading and re-doing and sometimes throwing out whole chapters and story endings only to replace them with something I thought would be even more bizarre or fun or just plain silly. All in all, I pour my heart, soul, blood, sweat, and tears into the work that I produce. I was praised by English instructors, won writing contests, received awards, been told by family and friends that I was a very talented author.

Loving the written word, I joined many role playing forums and games over the years as an outlet for my very active imagination. I enjoyed the intellectual stimulation of being around so many talented writers. What was more, those talented writers thought that I was a very talented writer as well.

With encouragement from a growing fan base, I decided to go more ‘mainstream’ and began posting a few of my stories out on the web. Now I know you can’t please all the people all the time, but I was completely unprepared for the outright rudeness of some people. It was quite the eye-opener. I was amazed at the number of people who had never written anything in their life who seemed to think that they were experts on what made a story good or bad. But, as I’ve said, a good story is in the mind’s eye of the reader. So to each his own.

Another thing that I was unprepared for, and something that still boggles my mind, is the whole popularity thing that goes on with some sites. Readers apparently don’t know that a good idea and good writing do not go hand in hand. I have seen readers fall all over themselves to praise a writer who sounds like they barely made it out of the first grade.  

I’ve always said that I do not think on an elementary level, therefore I do not write on an elementary level. Since I have a tendency to write above a lot of people’s heads, I assumed that I would get a lot of backlash on my use of compound and complex sentences. I also like to write without any regards to formal English composition rules, so my work often sounds more like someone is giving an oral recount of the story rather than it reading like a story that was written down for public consumption. It’s just my style, and I have gotten many, many compliments on how this style makes the reader feel like they are right in the thick of the story. Of course, with the good comes the bad, as in plenty of bad reviews on my lack of attention to the proper English writing rules. Well, rules be damned. I’m not turning this in for an assignment.

On the flipside of the elementary coin were the writers who would write with the same complexity that I so enjoy using in my own work. I have gotten complaint after complaint regarding my work being too hard to comprehend because of my complex writing style. It made me wonder if these other writers, who so many readers were fawning all over, had the same problem. The more complaints and insults that I received, the more I began to doubt my ability as a writer. Could I possibly be as bad as some people wanted me to believe? Writing was not, and is not, a hobby of mine. I have been cranking out literary works for over twenty-eight years, a fine feat for someone who has not yet hit her thirty-sixth birthday. Surely someone with that kind of experience could not be all that bad. So what did all those other writers possibly possess that brought in tens of thousands of readers to their work? What was I lacking?

In a word, confidence. I was doing what everyone else was not doing. I was letting assholes bring me down and second-guess myself and my talent. I found that I was always having to defend my work. But so were the other writers. The only difference was that I was apologizing for my work.

Well, I refuse to apologize any more for producing the fruits of my imagination. They may not be the best in the world, and I certainly never claimed to be the best writer. But I am a good writer. A damn good writer. I have the tens of thousands of readers to back up this statement. What’s more important, perhaps the most important thing, is that I like the way I write. I like my ideas and my writing style and my overall pieces of literary work. At the end of the day, I feel that I have produced something worth reading. I don’t care if other people think I use too many adjectives or adverbs or complex sentences. I wrote it a certain way for a reason.

So the bottom line is, if you can’t appreciate the fruits of my labor, then I wholeheartedly say ‘Fuck you, and the horse you rode in on!’

As a writer, you have to be prepared to get all kinds of criticism:  the good, the bad, and the ugly.  Some of it you might can use, but most of it you will probably be able to toss out with the trash.  Whatever you do, don’t let the occasional asshole persuade you to think that you can’t write.  That’s not to say that there will never be room for improvement.  But knowing the difference between criticism that can help make your work better and words slung by someone who was obviously out to ruffle your feathers can go a long way in soothing your hurt feelings…and possibly even give you a good laugh.

I Will Make No Apologies

You know what really erks me as a writer?  People who think they can write my stories and ideas better than I can. I’m not saying that I’m perfect or that I’m the best writer that the literary world has ever read. In all honesty, most of the time I really suck. But I have been writing for the better part of twenty-eight years. I have written several novels and tons of short stories and even a few pieces of award-winning poetry. I may not be the best writer, but I’m pretty damn good. But perhaps the most important thing is that I like the way that I write. I know my writing style is kind of all over the place, but that’s me. It’s what sets my style apart from all the other cookie-cutter writers out there. If I spend all my time getting caught up in the English rules of writing, then I not only stop writing anything worth reading, but I also get so caught up in trying to make certain the rules are being followed that I cease to be myself when I create. It kills the whole creative process. I’m not saying that you can’t write anything worth a damn if you follow the rules of proper English. What I am saying is that for me, writing proper English and following proper English writing rules just simply does not work. It squashes all my creativity. What’s more, I really like the end product. So does a shit load of my fans. I’ve actually had tons of people (including editors and agents) tell me that I write like I am telling a story orally rather than it being written down. Surprisingly, my improptu and improper way of writing has made a lot of people tell me that they feel more involved in the story because of the informality of my writing style. For whatever reason, it works for me.

Unfortunately, there are those English majors, teachers, and those who are grammar nazis or just plain assholes about my writing style. They seem to think that unless it is written in perfect, proper English that it is poorly written. I do not like for my stories to read like they were being submitted for an English composition class. However it pops into my head is how I write it. Just like I have written this. Kinda sounds like I’ve been talking to you this whole time. And that’s the way I like for my stories to feel. It’s my way of saying, “SCREW YOU!” to all my English teachers. After all, you know what they say: if it’s not broke, don’t fix it. My style works for me.  Therefore, it is not broken.  So I’m not about to fix it.

Pitfalls of Self-Publishing

As I have already written in a previous blog, self-publishing is a lot of work. Some people will opt to do all or most of the hard work themselves. Others will decide to opt for the ‘publishing’ and ‘marketing’ packages offered by POD services, self-publishing services, and vanity presses. As with anything, the most important thing that you can do before making a decision is to ‘do your homework.’ Self-publishing and picking the best POD company for yourself is no different. Below I outline a few things to take into consideration before making your final pick.

**Disclaimer** The following is just my opinion and information that I have gathered for myself over the years of researching POD services, self-publishing, and working with self-publishing companies. I currently use LuLu Press which is a self-publishing on-line company that I have used for many years. I am in NO WAY affiliated with or endorsing this company and strongly recommend that you do your own research to pick the company that is right for YOU. However, LuLu is the one that I use so I know a lot about it and have had much success from working with the company. I know that there ARE other self-publishing companies out there that are just as good as LuLu. I continue to stay with LuLu Press because I know how the website works and am quite happy with the way my work has turned out.

vanity presses – a printing company that makes its money by charging authors to bind their manuscripts into book form and then manufacture those books. They charge self-publishing authors fees to proofread/edit the work, to market the work, and often rope the author into purchasing numerous copies of their work that they then must sell in order to recoup the money spent on having the work published.

Fees, Fees, and More Fees:

Even if the economy was not in the shape that it is in, money would still play a huge role in the decision making of picking a self-publishing service. People choose self-publishing for many reasons: complete artistic freedom of their work, the satisfaction that comes from having done the whole project on their own, a work that is of a genre that mainstream publishing companies are not interested in…the list is as varied as the authors themselves. For those who do begin to consider self-publishing as an option, usually one of the very first questions they have is “How much is this going to cost me?”

1. Sure, we’ll publish that for you…for a price: Some companies will allow you create your book from beginning to end without charging you a single cent. (I personally use LuLu.com for all of my needs because there is absolutely NO cost to me if I choose to do all the work myself. Like most companies, however, LuLu does offer publishing, editing, and marketing packages that can be purchased.) Others will charge you to upload your book even if you do not purchase anything else from them. Almost all POD and publishing services will allow you to purchase marketing, publishing, and editing packages from them. These packages can run into several thousands of dollars.

2. Make changes? No problem, but it’s going to cost you: You have to keep in mind that self-publishing is a business just like anything else. One of the ways that vanity presses make money is by charging the author to change their book once it has been edited.

3. Would you like fries with that? Something that I cannot stand is when I am being force fed something that I really do not want and do not need. Unfortunately, some publishing companies are going to force you into purchasing services that you neither want nor need. These could be those companies who will not publish you until you have paid them to proofread or edit your manuscript. Having your work edited is always a good idea, but vanity presses make their money from the authors’ pocketbooks, not the actual selling of the books, so their editors and proofreaders are not usually the best in the world and are sometimes outrageously overpriced.

If you do decide on an editor, be sure to do your research and pick one that has lots of experience and comes highly recommended by other authors who have tried their services. Be careful though. Editors and proofreaders are suppose to be nothing more than spell checks with fingers. If you have one that rips your manuscript apart to the point where your writing style has disappeared, then you may want to consider finding another editor. One of the many problems with today’s editors is that many were aspiring authors who could not get published and end up “living out” their dreams through the authors that they edit by imposing their own writing styles and preferences into the manuscript. If you are concerned about your work no longer resembling the original submitted, make your concerns known up front. Ask other authors how much their manuscript changed after the editing process. If it is at all possible, ask for sample edited pages that shows the original work and the edited version so that you can compare the two. Finally, if your gut tells you that something just isn’t feeling right, move on.

4. How many copies would you like? One of the worst things you can do is invest hundreds or thousands of dollars in purchasing copies of your book. Your money is best spent trying to market yourself. This is why most authors choose POD services, or Print-on-Demand presses. Some companies (such as LuLu) do not require you to purchase advance copies of your book. They print them out as each copy is ordered by the readers. By doing this, the company takes their cut for producing the work out of each copy rather than forcing the author to pony-up money in the beginning and being saddled with a garage full of books that they can’t sell. Another good thing about printing out each copy as it is ordered rather than mass production is that if you decide to change something in the book you won’t have all that money wasted on copies of books that you will have to replace with the new edition.

5. Distribution Packages: everyone knows that marketing your new book is a huge chunk of work. Many people will not know where to begin and will put their faith, and their money, in the hands of a vanity press who will promise to market their book to the “appropriate channels.” What they fail to tell the authors is that just because they make the book available to distributors doesn’t mean those distributors will actually want to purchase and sell the book. The retailers are looking to make a buck just like the vanity presses and will only purchase titles that they see a demand for. So if the distributors aren’t purchasing your book, then the distribution package is essentially worthless.

Marketing yourself may seem like a daunting task. But with the internet, the avenues of free advertising and marketing tools are endless. Create your own free website with samples of your work. Join writing forums and showcase excerpts of your book. Create your own Twitter account and rack up on followers. Create your own blog if you had rather not create a whole website. The ideas for marketing for free or on a budget are endless. All you need is a little creativity and the time to put together your own empire.

6. Promotion, Promotion, Promotion! For a price: as with #5, vanity presses may pressure you (or even require you) into purchasing promotional packages that will not really do you any good. An example of this service would be to display your book at the annual Book Expo America. This expedition exhibits millions of books every year, so having a single copy of your work amongst them is about as likely to get your work noticed as a needle in haystack. Another promotional service that is offered is sending out press releases to national newspapers announcing the release of your book. While this may sound like a good idea, you need to look at it from a reader’s point of view.

Let’s say you opened a national newspaper to see a small 1″ X 1″ announcement that John Thornton just released a new book. Your first reaction is going to be, “Who’s John Thornton?” If you are not a big name author, then no one is going to want to purchase a book based on a small announcement in a national newspaper. However, many local newspapers would happily accept a press release from a LOCAL author who is announcing the release of their book. And if you happen to live in a smaller town, they just love supporting their local talent.

Another great marketing tool is to request that your local library or bookstore allow you time to make a public speech about your new work. And if you have insisted upon purchasing copies of your book, now would be a great time to try to sell them. Even better, what person could resist a FREE autographed copy of a book from a local author? When it comes to promoting yourself and your work, creativity is the key to success.

7. I just spent thousands of dollars to get my book into print…..um, where are all those books I just bought? As with any contract, you must READ THE FINE PRINT. Often lost in the sea of promotional materials that the vanity press offers is the little known fact that you can spend tens of thousands of dollars on their services and not have a single copy of your book to show for it. If you decide to purchase any type of package from a self-publishing company, make sure you know how many, if any, books you will actually have at the end of the process.

8. Yippee! I just spent my entire life savings on getting my novel published. I even have ten thousands books to show for it! Except that when you open up the book it falls apart….or the cover is as thin as the paper the book is printed on….or the ink on the pages smudge every time I touch them….or the cover art is so distorted that I honestly can’t tell WHAT is on the cover…..

We’ve all heard the saying that you get what you pay for. In the publishing world, that is not always the truth. The last thing you want is to offer your readers a very low-quality printed book. Whether you choose a free-to-publish company like LuLu or opt to spend money on a vanity press, the very first thing you will want to do is purchase a book that the company has printed. After all, even if you are only being charged $0.005 cents/page, those pages aren’t worth ink if they are so thin that they tear when you try to turn the page. What’s even worse is paying $0.50/page for the same shoddy work.

9. Production Price vs Cover Price vs Percentage Sales….wait, I’m confused!? I prefer to work with POD companies that take their cut of the profits out of each book that I sell. But keep in mind that just because the production price appears to be lower doesn’t mean that the difference between the production price and the cover price belongs to you. In reality, some other systems charge a hefty percentage of any increase in book price above the production cost. While some companies will charge a flat percentage rate of the amount of markup, others will have an inflating percentage rate that means the more you go above production cost, the bigger the cut for the vanity press. You will want to make sure you find out exactly how much profit you will make off of each book before deciding on which company to use. You also need to compare production prices. The last thing you want is to have a severely over-priced book that no one is willing to buy because you had to ramp up the final purchase price in order to make any type of profit.

10. LOSS OF RIGHTS: perhaps one of the most important things to remember to find out is if you are signing away your copyrights to the vanity press! So BEWARE and once again, read the fine print. The same goes for signing up with writing forums. I have come across a few who will allow you to post your work on their sites but by doing so you are giving up your rights to the work and giving them the right to repost your work on the internet or even in print. Bottom line, you do not EVER want to give up your copyrights to your work. When you give up your copyrights, you are giving up any right to reprint, repost, republish, and sell the work to others.

In summary, the technology available today will allow you to get the word out about your new novel. How much money you decide to spend is entirely up to you. There ARE ways to get your name known, for free, if you are willing to put forth the time and effort required. Remember that marketing yourself takes place BEFORE you actually get ready to sell your book. By networking on the internet and giving samples of your work to people, you will get them hooked on your style. Given enough time and energy, it is possible to build up a substantial reader base long before you ever release your book.  If you do decide to self-publish, do your homework.  Ask questions, contact other authors who have used the company, and order at least one copy of your own work as well as at least one copy of another author’s work so you will get an idea of the quality of the printing.  Above all, follow your instincts.