My Vanity Forced Me Do It – Why I Signed a Trade Publishing Contract

Sign Here

Publishing a book is hard work. If you decide to do it on your own, it’s even harder. Unfortunately, writing the book is just the first step. From creation to completion, publication involves a lot of professionals. Once the book is written, it still has to go through editors, proofreaders, formatters for the different platforms, graphic artists for cover art, and then the hardest part of all – marketing and promotion. If you are an indie author, you either learn to do all this on your own or you contract it out to other professionals. The one constant which remains, however, is whether you are trade published or indie published, the vast majority of marketing and promotion will fall to the author.

There are many reasons for authors to decide to try to get their books published through traditional brick and mortar companies, just as there are many reasons for them to take on the work and responsibilities of being their own publisher. For some, going traditional seems like much less work. They either do not have the technical know-how to acquire the skill sets required to become their own publisher, or they do not want to break up their time between writing and publishing. Some authors are still under the “Happily Ever After” notion that once they are accepted by a trade publisher, all they have to do going forward is write a rough draft and pass it along. If only it were that simple.

For me, the reasons behind me tracking down a trade publisher were simplistic and selfish – vanity, and time.

In the beginning, I set out to prove to all the newbie writers who were still under the “HEA” guise that having a trade publisher did not equal large advancements and a lot less work than being indie published. I had been offered trade publishing deals on and off for years but still maintained publishing under my own house for one simple reason – none of the contracts stated anything about the publisher doing any marketing or promotion on my behalf. All those responsibilities fell onto my shoulders, while the publisher still only offered me the standard 25% royalty rate. The way I saw it, if I still had to do the majority of the work – and one of the most important jobs in publication – then I wasn’t going to sacrifice my royalties.

Yet so many newbies kept insisting I was wrong, despite me being able to point to at least six different trade published authors on my FB friends list who had been picked up by Random House and were still working upwards of four part time jobs just to keep food on their tables, and, oh yeah, they had to do the largest part of promotion and marketing on their own. But hey, what the hell do I know, right? I mean, thirty-two years of being a writer and more than half of that time spent wading in the muck with traditional publishers apparently made me know even less than the ones who woke up a month ago and decided they wanted to be a writer. What could I possible do to convince them otherwise?

Well, you know me, and so about a year ago I began to send out query letters and submit to those larger publishers who were still taking unsolicited manuscripts. Some of them I never heard a word out of, even after a year, and I’m assuming that was a “silent” rejection on their part. Others had submission pages where I could watch them reject my manuscript in real time. The record for rejection goes to Kensington for rejecting my manuscript in exactly 45 minutes from the time their editor clocked in at 8 a.m. I’m assuming they make a habit of rejecting all manuscripts as soon as they are submitted and then take their time reading through them. It’s a great way to keep the authors from blowing up their email with update requests. Yeah, they don’t know me very well either, do they?

After spending a few months being reminded why I hate the publishing business so much, I was growing tired of breaking what little bit of time I had for writing into the different aspects of running my own publishing house. I mean, my ass works a full time day job to pay my bills. I did not have the time to do everything, and so when I was actually offered a publication deal with a fairly large hybrid house, I went against my better judgment and signed the contract.

WHY? Like I said, my vanity made me do it. I must admit it was nice finally having someone in the “industry” to “validate” me as a writer. And that is all it was, my ego and vanity needing a bit of a pick-me-up from someone who supposedly knew the difference between a well written manuscript and someone who pumped out as much gutter trash as possible to make a few quick bucks. Let’s face it, it is one thing to have a few hundred readers tell you they like your work, but nothing makes you feel like you actually ARE a real writer like having a publisher offer to publish your work.

So I signed the contract. I will say this, if you know absolutely NOTHING about being a published author, have no desire to learn the business or do not have the technical know-how to do it, then getting a publisher is a great idea. But if you already know the different aspects of the business, have already published work on your own and are working to get better at it, are hiring the right professionals to produce the absolute best work you can, then getting a publisher is probably not the best move for you, and it certainly isn’t going to lighten your work load. If anything, it is going to drag out the publication process, it is going to create more work for you, and if you are used to doing things yourself, you are going to find yourself at odds with your creative team.

Trade publishing is not for everyone, just like indie publishing is not for everyone. There are pros and cons to both paths, which I will cover in another blog post. I will only say that for me, being indie is probably going to be my path from here on out. After spending 5 months revamping a book for publication using time I really needed to devote to writing, I can honestly say I have no desire to go down that path again. The only thing about that entire ordeal that I found even remotely helpful was the FB group, and that has its limits. I can say that for the first time in years, I don’t feel a twinge of jealousy when I see other authors announce their writing contracts. If anything, I pity them, because I have walked both paths. I have seen the amount of time and work which goes into both sides of the business, I know what a trade publisher will and will not do for me as an author. And in case you are wondering, NO, there was no money spent on promotions or advertisements by anyone other than myself.

Well, after giving this a go just to see if things had changed over the past fifteen years, I can now say I was right. And I didn’t want to be right. If anything, I had hoped the industry had changed, were starting to take authors more seriously and offering to do more for their careers. I had really hoped all I would have to do was write a rough draft and hand it off to my publisher and then wait for my shiny, new proof copy to arrive. Unfortunately, if anything, the indie revolution has pushed the trade publishing companies to offer even less for their authors. What more can you expect with so much competition?

I can’t say that my experience was all bad, and if I didn’t know as much as I know about the industry then it most likely would have been a pleasant experience. Knowledge, it would seem, was my undoing. There are many, many authors who happily sign with trade publishers and are happy as clams to do so. I, however, know it is not the right choice for me.

So, for now at least, I will continue to publish under my own house. Whether you like to admit it or not, the only person who really cares who publishes your book is YOU. I still feel if I have to go behind someone and check their work, be my own proofreader, my own copy editor, and market and promote my own works, then I’ll do it with 70% royalties, thank you very much. No, being indie isn’t for everyone, but being trade published isn’t for everyone either. My only words of wisdom are: know what you are getting into, don’t be afraid to ask questions, trust your instincts, and above all, do NOT be afraid to learn things on your own.

The DOs and DON’Ts of Social Media

DOs and DON'Ts

Thanks to the internet, there are now a wide range of social media celebrities all seeking their claim to fame. With this influx of authors, YouTubers, podcasters, and bloggers, social media as a marketing platform has become more important than ever. Unfortunately, most people are ill-equiped to handle the attention and backlash that can come from posting their thoughts and opinions. In fact, these internet sensations can quickly lose followers and supporters with the most innocent of comments. I’m not afraid to say that I have stopped supporting a huge chunk of indie authors based solely on how they behave on FB.

With that said, below is a short list of basic DOs and DON’Ts when it comes to posting on social media. Most of these are geared more towards writers, but the basic principles still apply to most artistic mediums across the board. This list is not intended to be a comprehensive list, but will give some basic guidelines.

DO “like” other people’s posts, share posts, comment on posts, & be social with your network.

DON’T expect other people to “like”, comment, & share your posts when you can’t be bothered to do the same. Social media is a two way street. These days, people expect everyone in the entertainment biz to not only be accessible, but also to be socially involved with their audience.

DO celebrate your milestones & accomplishments with a happy dance or a quick status update.

DON’T keep a running tally on FB of your current Amazon ranking. Seriously. When was the last time you saw Anne Rice screenshot her Amazon ranking?

DO excuse yourself from social media when you have a family emergency or just need some “you” time.

DON’T use said emergency or hard times as an excuse to guilt-trip your audience into buying whatever it is you are selling. If you want a guaranteed way to cause people to black-list your ass, then start using a sob story as a business ploy.

DO get a second, third, or fourth job to help pay your bills.

DON’T use your passion as another business ploy to sell crap. Seriously. We all have bills to pay and we all want to use our talents & passions as a way to pay our bills. Even the brightest of celebrity stars had to work outside their passion to keep food in their stomachs while they pounded the pavement during their off time.

DO listen to veterans who have been in the industry. They are a wealth of information & can really help you along the way.

DON’T assume you know everything. Even veterans can learn something new.

DO treat others with kindness.

DON’T be a total jerk when you disagree with someone. You never know who is actually behind that computer screen or how much pull they have in the real world.

DO help others out.

DON’T be a jackass & only help those who help you first. You never know when that person you helped might suddenly have some serious pull in your industry & can in turn help make your dreams a reality.

DO share content from 3rd party sources.

DON’T make self-promotion your only interaction.

DO post your material in FB groups & communities according to their guidelines.

DON’T post promotional links to your own material on other people’s FB walls without asking permission. Their FB wall is their space. It’s considered rude and greatly frowned upon.

If you do not want links and tags to appear on your wall without checking them out first, DO set your FB settings so link posts & tags will have to be approved prior to them appearing on your FB wall.

DON’T go psycho on someone when they post a link on your FB wall. Quietly remove it if you don’t want it there and adjust your FB settings. Going off the deep end will only cause people to stop supporting you.

DO set up auto-replies on Twitter, but DON’T include a promotional link unless you are offering a freebie. In the case of bands, DON’T have every band member using the same auto-reply.

DO thank your audience and your followers. They are the only reason why you are still participating in your chosen line of entertainment.

DON’T be a jerk to your fans and ignore them. Again, these days people expect celebrities to be accessible and to actually converse with their audience. Nothing will cause supporters to turn against you quicker than for you to act like your fans owe you something.

DO share your opinion with tact and respect.

DON’T attack someone for sharing their opinion. Better yet, don’t share any type of hot-topic opinion at all. It’s safer.

Book Review: THE MOMENTS THAT MAKE US by Pete Evick

TMTMU

BLURB:

The world we live in is fast paced, cutthroat, and incredibly confusing. We are often forced to make choices we truly aren’t sure about, or weren’t ready to make. We spend our time saying “What if?” or “I shouldn’t have.” We often look out instead of in as we try to find the root of what makes us tick, placing blame on everyone and everything other than ourselves along the way.

AUTHOR BIO:

Pete Evick, professional musician, award-winning producer, songwriter, and father, shares his personal stories about the unique moments in his life, in hopes that they will convince you, the readers, to dig a little deeper into your own moments and evoke the mental archaeologist lying dormant in all of us.

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Given the type of literature that is awash on Amazon and being produced by even trade publishers these past few years, THE MOMENTS THAT MAKE US was both a pleasant surprise and a breath of fresh air in the literary world.

Before I get into this review, I must confess I rarely read these days, and certainly not non-fiction. I’ve been following Pete’s career off and on ever since he joined Bret Michaels Band. With that said, I purchased his book because I support both him and his career, regardless of which direction that career goes. Had I never read it, I would have at least contributed to a guitar legend’s newest endeavor, and so I was giving back in some small way to the artistic community.

It wasn’t until after I placed the order for a paperback copy that I actually read the blurb and several of the reviews. One of my favorite reviews by A. Brantley starts off thusly:

“First of all, I love that this isn’t your typical rock star book. It’s not all, “Hey, look at me and all the cool stuff I did!” It’s more, “Hey, I did some pretty messed up things, but this is what I learned and I’m not perfect.” The Moments That Make Us is such a good read that you forget you’re reading an awesome rock star’s book and focus on the true meat of the story…..”

With just the blurb and this one review, I was eager to read this story. Now, I can’t imagine my life without having read this amazing journey of self-discover by not only a rock legend, but a really funny, down-to-earth, and all around amazing guy.

The first thing which struck me about this book is Pete’s writing style. It’s personal, narrated as if Pete is sitting down talking to you directly, recounting stories and lessons throughout his life. I was moved to tears on more than one occasion, discovered myself giggling at other times, felt my motherly instincts kick in for a young Pete who was wronged in my eyes so many times.

I oftentimes nodded my head in agreement with Pete’s words, his theories, with the lessons he had learned over the course of so many years. At one time while I was reading, blinking through tears, I tweeted to Pete something along the lines of “@peteevick It’s like we were separated at birth!”

I have never felt so close to another person as I did while reading this book. Growing up, isolated with my own demons to bear, I was never really close to anyone. Reading about this uber famous guitar legend who had some of the same insecurities as me growing up, even some of the same insecurities even now, is a much-needed reminder that, underneath everything, we are all still human. I can’t help but feel if Pete and I had grown up together, we may have become fast friends. Needless to say, I have not only learned a lot about Pete, but also a lot about myself, and also found within his words much needed inspiration in not only my personal life, but in my professional life as well.

All in all, I simply cannot say enough good things about this book. If you are looking for something more down to earth, a book which will not only lead you to your own self-discovery, but will also give incredible insight into the mind of a rock legend who considers himself to be just another average Joe, a book written which you can actually relate to and will make you feel better about yourself and the world in which you live in, a book which will make you appreciate the small things in life, then do yourself a favor and pick up Pete Evick’s THE MOMENTS THAT MAKE US. If nothing else, you will find your own little slice of the rainbow, and find it all the more sweeter than you ever imagined.

Author Interview with Yours Truly

Had an awesome time interviewing with Sophia over on her blog. Click below to check out the interview. Many thanks to Sophia for having me and giving me this exposure!

Nicola C Matthews.

THE RED FANG Re-Launch Party Coming at Ya August 6th!

A beauty shot of a young blue eyed woman with her red hair looking at the camera.

Author Nicola Chey Matthews is proud to announce the re-launch of her first paranormal fantasy novel, THE RED FANG, the first book in the Before the Sun Rises Series, through Booktrope Editions.

The Facebook relaunch party and cover reveal is being held Thursday, August 6th, from 6pm to 9pm central standard time. There will be games, prizes, author take overs, and so much more. Contests are already going on NOW so be sure to head over and click “join” on the event page. The attendee with the most invites wins a prize.

Click here to join the fun!