The Publishing House Dance – When to Sign, When to Run

In the past eighteen months or so I have been approached by more than two dozen ‘publishing houses’ asking about my work with offers of publishing contracts. Most of the houses have been small, which I don’t mind, but I have turned all of them down. Why? Because not a single one of them was a legitimate publishing house.

I know what you are thinking. How do you know? What makes you such an expert? I know because I started trying to get published with mainstream publishers approximately twenty-five years ago. I spent years researching the industry, learning the big houses’ rules, regulations, submission guidelines, and how they operate. Since I spent so many years learning all about submitting to traditional publishing houses that were listed in the Writer’s Marketplace, it is no surprise that when I started getting offers from small houses, I could easily spot those who were legitimate from the ones who were not. In today’s article, I will share some of my knowledge with fellow authors in hopes that it will keep them from being parted with your hard earned money.

First, let it be said that scam artists and vanity publishers prey on authors who are so desperate to see their books in publication that they will gladly hand over vast amounts of money and sign any contract, no matter how ridiculous, just to make their dream a reality. Please don’t be offended by that statement. I am just as desperate to be published as any other author, which is why I chose to become independently published. The difference between me and authors fresh to the publishing world is that I have been in the industry for so long that I know what I am doing, I know how to spot scams, and I refuse to be taken in by them. I hope that if fellow authors take away anything from this article, it is that you do NOT have to sign the first contract that is tossed your way, you do NOT have to settle, and you do NOT have to give in to these scammers or sign your rights away to small publishing houses in order to make your dreams of being a published author a reality.

So what red flags should an author look for when considering possible publishing houses? What separates the legitimate houses from the fakers out there just looking to make a few bucks off of us? What are the differences between large publishing houses that can back up their authors with marketing budgets and those small houses that cannot? Below, I highlight the most obvious flaws that make faker companies and tiny publishing houses stand out like a sore thumb.

One – a legitimate publisher will NOT ask you for money, EVER. As a first time published author, they most likely won’t offer you any type of advancement until they have ‘recouped’ their financial expenditures on the business deal. The total number of copies you need to sell prior to seeing royalties will vary depending on the amount of money the publisher spends to produce and market your work, so be sure to discuss this up front prior to signing any contracts.

Companies that require you to pay any type of retainer fee, marketing fees, publishing fees, or the like are not legitimate publishers, regardless of their excuses and explanations as to why they ‘MUST’ ask for this upfront cost. Companies that request any type of upfront payment are either vanity presses that are charging you to publish your work, or scam artists looking to make a few quick bucks. This is not how legitimate publishing houses work, even small ones. They recoup their marketing and production expenditures from the sales of your work, which means that the only way they are going to make any money is if they are actively marketing and promoting your work. Basically, they make money when YOU make money, so there is a high incentive to at least get your books onto shelves and in front of readers.

Think of the publishing house as an investor. If you planned to start up a company, you would ask investors to invest THEIR money to help fund the business in return for stock in the company, or royalties paid out over time as the company grows and becomes more successful. Investors do not expect you to front the entire cost to start the company, that’s why they are called investors. They are investing THEIR money in hopes that they will receive more money in the long run from a profitable business. Publishers are your investors. They are using THEIR money to fund the business (your books and name brand) in hopes that their investment will pay off with more money received from a profitable venture.

Two – a legitimate publisher will have a marketing plan in place for your books that includes something IN ADDITION TO posting about the book on Facebook, publishing the book through Amazon, and posting buy-it links on their own website. The plan should include getting your books onto bookshelves of major book retailers nationwide, or, at the very least, small independent book stores in your general area. Again, discuss the marketing plan prior to signing any type of contract. If the publisher only plans to publish through Amazon and B&N, then you need to look very closely at their marketing plan. You can publish to these sites on your own and not have to pay out any of the royalties to a publisher. However, if they have a good marketing plan that includes spending money on advertisements that will show up on high profile/high traffic sites, then it could be a good trade off to sacrifice part of your royalties to them in exchange for them using advertising dollars to get your works out to the masses.

In addition, a legitimate publisher should have no problems going into detail regarding their marketing plan. Keep in mind that the plan will most likely be broadly stated until contracts are signed and a plan is drawn up for your specific work and market. However, the publisher should already have some type of marketing and business plan in place, so they should be able to give you a broad scope of what their marketing plans look like for any given book. At the very least, they should be able to share a marketing plan they have drawn up for another author.

Three – a legitimate publisher will NOT require you to sign over your copyrights. The contract generally gives them exclusive PRINTING RIGHTS to your work for a specific amount of time, but it should NEVER require you to give them COPYRIGHTS. You will want to look hard at the specified time frame that they retain these exclusive print rights and negotiate this wisely. You do not want them to hold the exclusive print rights for an extended period of time in the event that the work does not do well through them.

Consider this: your book fails with them and you signed a contract that gives them exclusive printing rights for 10 years. That means that until those 10 years are up, you cannot take the work to another publisher in hopes that it will do better with a new house and marketing plan. The last thing you want is for a publisher to hold print rights for so long that you have to scrap the work completely, especially if you feel that there is a market for it. You also do not want to have to take them to court to get your rights back or buy yourself out of an expensive contract. Negotiate this upfront to alleviate any possible pains that could arise in the future.

Four – legitimate publishers have STANDARDS and submission GUIDELINES while vanity presses, fake/scam companies, and other small houses do not. That is to say, legitimate publishing houses have very specific types of genres that they will publish. Vanity presses and other smaller houses and scammers will take on any genre from any author in any form, regardless of how badly written, poorly edited, or the content of the work.

If you have ever visited a larger publishing house’s website, like one of the Big Six, you will find a link to their submission guidelines page. Many publishers will no longer take on authors directly and will only communicate with literary agents. Most publishers rarely accept unsolicited manuscripts. In other words, you cannot just submit a sample of your work for consideration. Instead, you or your agent would have to submit a proposal which would include a query letter, a blurb, and a synopsis of the story. If the editor is interested, they will then request a sample from you or your literary agent. The submission guidelines will also outline what types of genres they will accept, how they want samples formatted, what types of files they will accept when submitting samples, even what to include on query letters. Most publishers also will not consider samples that have not been properly edited by a professional editor.

Fake publishers, vanity presses, and tiny houses rarely have any such guidelines. They will often approach authors out of the blue, will publish any genre including those taboo genres such as erotica that most reputable houses will not publish, and do not care about editing and formatting. Most of the houses I have been approached by have told me up front that they do not do any editing and that it was left up to me to hire a professional editor to clean up the manuscript. Otherwise, it would be published “as is,” meaning that however I submitted it to them was the way it would be uploaded to Amazon and printed out for any print copies that were being produced. They are not generally concerned by the quality of the product, only gathering up as much content from authors as possible and publishing through Amazon so they can collect a percentage of the royalties earned.

Legitimate publishers will NOT do this and they will NOT accept works that are unedited. Not even Anne Rice can get away with submitting a pile of unedited garbage to Random House, so if you have submitted work to a ‘publisher’ that you know is riddled with editing errors and they still agree to publish it, it’s not because you are a great writer or that they think you have ‘raw’ talent, it’s because they think they can sucker you out of money down the road. A true measure of the publisher is to purchase a few of the books that they have published and have an editor go through them. If the editor comes back with tons of errors, then you pretty much have your answer as to the quality of work they produce. And if you are giving serious consideration to signing on with them anyway, then you need to ask yourself if you actually want your name and your brand associated with such shoddy work. As an author, your reputation is everything. You do not want the world’s first encounter with your work to be anything less than absolutely stellar. Believe me, readers WILL remember, and they will review, and they will blog and share it with the entire world. You want to make certain that the work being produced will stand up to scrutiny by even the most hard-to-please critics.

Five – legitimate publishing houses only publish approximately 1% of all submissions they receive each year. Phony publishers and vanity presses will publish ANYONE, at ANYTIME, regardless of genre, content, strength of plotline, or writing ability. Legitimate publishers are very selective in signing on new authors, phony houses and small houses that are just getting started hand out contracts like candy. Again, you have to ask yourself if being published by any one calling themselves a publisher is really worth sacrificing your reputation as a writer who produces quality work. Do you want to be known as a professional writer, or have readers associate your name with work that is riddled with editing mistakes and typographical errors?

Six – when you are a freshly signed author, neither traditional houses nor phony/faker/small/vanity publishers are going to spend a lot of marketing dollars on you. That is not to say that a real publishing house will not have some type of marketing/business plan in place, but don’t expect them to start footing the bill to send you to author events or book signings. Most authors, even those that are well known, have to pay for such events out of their own pockets. Once you have proven that your work has marketing potential, however, a traditional publisher will begin spending more and more marketing dollars to get your works out to the masses. Small houses rarely have any type of marketing plan and expenditures aside from making posts on FB and their website, and of course scammers will never spend any of their ill-gotten gain on marketing anything but their scam.

Seven – legitimate houses are more than willing to answer questions and give details, vanity presses and scam artists will not answer questions directly, they try to avert your questions by changing the subject or ignore your questions altogether. Sometimes they will try to pressure you into signing contracts by telling you that their offer is for a very limited time, or make you think that you are doing something wrong by asking questions. I’ve had some of these houses tell me that if I was that worried about being scammed then they would just have to retract their offer (they didn’t have to, I politely told them that if they were that offended by me asking questions then I didn’t think we would be a good fit for each other).

Even if they are a legitimate publisher and they do not have time to answer your questions to your satisfaction, then you might want to consider going another route. I had contacted a very well-to-do publisher because I did not see their submission guidelines on their website. I sent a very short inquiry into the types of genres they accepted. What I got back was a very unprofessional “Just look at our site.” They could not take the time out to simply point me to a link, so what did that say about their work ethic? If they can’t be bothered to answer a simple question, then would they half-ass the marketing ventures for my books as well? Needless to say, I marked them off my list post haste and went on to the next publisher on my list.

Perhaps the best advice that can be given is the tried and true “when in doubt, do without” or in the case of publishing houses “when in doubt, do not sign.” Always trust your gut instinct, and if something sounds too good to be true, it usually is. Don’t think that you have to sign the first contract that comes your way, don’t think that you have to settle, and don’t sell yourself short. Ask questions, ask for sample contracts and sample marketing plans, engage other writers and ask for advice. If you have any doubts whatsoever, then do yourself the best favor you can and simply walk away. Take it from those of us who have been there and done that. Handing over your hard earned cash to scammers and signing away your copyrights just isn’t worth it in the long run.

THE FRIEND – New Erotic Horror Release

Brand new erotic horror short from Nicola Chey Matthews released 6/8/14

BLURB: Nikki only wanted one thing out of life, and that was Noely. Tonight, would all her dreams come true, or would the high school dope head ruin all chances of her finally hooking up with the hunk she had dreamed about her whole high school life? After all, with friends like Deke, who needed enemies?

Readers are calling this short “a sweet, coming-of-age romance gone horrible, horribly wrong.”

Why Blog Book Tours Fail Most Authors


In today’s digital book world, the tired old book tour has been replaced with the digital blog book tour where authors will “travel” from blog to blog doing interviews, blog take overs, guest blog articles, and also have their latest book/story reviewed by blogs. Depending on what type of tour you are doing, how many blogs you plan to hit and the length of time you will ‘traveling,’ a blog tour of just a few blogs over the course of a month can create hours of work and dozens of headaches. And with the amount of SPAs (self-published authors) hitting the publication scene each day, there simply are not enough book bloggers and reviewers to go around. This has created a major problem for authors who are looking to get bloggers to sign on for their blog tours. Bloggers have become so overwhelmed with the requests for reviews and tour stops that many bloggers have to turn down more and more authors. The whole overabundance of authors and books has created the perfect formula for blog tours to fail for most authors.


There are many reasons why blog book tours fail. Here, I will cover my own experiences, why the tours failed, and the major problems with blog tours and why they fail for 99% of authors.


Book tour blogs and book review blogs do NOT attract readers, they only attract writers, and if you are not being seen by readers, then you are wasting your time. The first obvious flaw of doing blog book tours is that the only blogs who are going to be willing to sign on for the tour are blogs who routinely host these types of tours, who do book reviews, cover reveals, and basically cater to promoting authors. Blogs of this type rarely attract anything but other writers, not readers. Why? Because these blogs are owned by people who do this in their spare time for nothing more than a free copy of a book and little else. They are not professionals, they are not getting paid to do this, and are basically doing it to keep a steady stream of free books coming to them. Their blog consists of little else than a quick review and a cover reveal with no real quality content. The reviews are almost always good because in order to keep their free books coming, they cannot do anything to get on the bad sides of authors, so they rarely attract readers because readers quickly realize the blog exists ONLY to promote SPAs and that the reviews are very biased to keep writers happy. So if you are not being promoted on sites that cater to readers, then you are defeating the whole purpose of doing a blog tour.


So exactly which types of blogs do you want promoting your work? First, you want blogs that cater to readers, not writers. Most blogs that cater to readers are going to be those who do book reviews of works that they purchased on their own and who give honest reviews of the work. Blogs who do this rarely do review requests, and if they do accept your review request, then you better BE PREPARED for BRUTAL HONESTY. Those few blogs who attract readers are not going to baby your ego and they do not take kindly to authors who demand nothing less than a 4 star review.


These types of blogs attract readers because they give HONEST reviews, not paid endorsements for authors. It is why their opinion of your work is worth 500 fake reviews by bloggers who agreed to give you a glowing review in exchange for a free copy of your book. When these types of blogs, online magazines and other sites review your work, it is an honor and can make or break your career. If you are going to ask for reviews, your best bet is get it in front of one or two bloggers that attract a large number of readers each day. Otherwise, you will discover a blog post about your book drowning on a blog with 15 to 20 other posts done that same day, all about other authors, their books, their reviews, and their cover reveals.


Blog tours that are filled with blogs ‘reviewing’ your book can create several dozen 4 and 5 star reviews fresh out of the gate, but readers have learned to spot these types of paid/fake reviews and may not be willing to read your work because of it. With so many authors paying for reviews by either out right buying them or trading books for reviews, more and more readers are beginning to boycott any author who actively engages in trading books for reviews to ANYONE. Readers want unbiased reviews by other readers, and authors that are seen constantly being reviewed by review blog sites are soon blacklisted by readers. So while you may be racking up on paid reviews, your sales and thus your rankings on Amazon will plummet because of it.


In essence, unless your work is being seen by the right high traffic, high profile blogs that are well respected and attracting tons of reader traffic, you are wasting valuable time and energy on other blogs. Instead of spending months of coordinating blogs and dates, begging bloggers to review your work, and creating tour packets and sign up sheets, your time would be better spent researching online magazines and high profile review blogs and approaching those sites with requests to review your work. Small time blogs with low traffic cannot help promote your work and will not further your writing career. However, the correct high profile and high traffic websites CAN help get the word out about your book.


In writing, as in any business, you must surround yourself with the correct type and quality of professionals. If you were a musician, you couldn’t spend all your time hanging out with other unsigned musicians and expect to get a record deal, so why would you spend your time getting your work reviewed by bloggers who can’t connect you to publishers and other readers? It’s the same principle, yet authors seem to have a hard time grasping this concept. STOP wasting time with low profile bloggers who are only reviewing free copies of books during their spare time and START looking for high profile bloggers who do this for a living. If your work isn’t being reviewed by someone who can help you, then you are doing yourself a great injustice by not striving to connect with those who can help you further your career.

Bret Michaels, I Hope You Wanted to be a Doctor When You Grew Up……

The hallway was always quiet at this time of the night, the hum of the florescent lighting the only sound breaking the endless silence. In the distance came a sudden, loud explosion, shattering the stillness of the night. Screams could be heard coming closer as muffled gunfire echoed through the halls. The overhead intercom system crackled to life, the static-filled voice tiny in the increasingly loud sounds of fighting. “Paging Dr. Sychak, Dr. Bret Sychak. You are needed in the lab. Bring security backup.”

Writing is fun, no doubt about it. When someone ticks you off, you can always make them into the bad guy in some twisted storyline, kicking their ass six ways from Sunday. And depending on just how messed up your imagination is (in my case, it would be a long stretch with serial killer Ashton Jones BEFORE he grew fangs and a conscience), those who have wronged you can either have a quick demise or a long, drawn-out and very painful time in the story. You get to make up worlds, rules, control everything and everyone in that world (usually, but all us writers know how our characters like to grow minds and opinions of their own and refuse to do what we tell them to do). You get to take readers on the most wondrous adventures, limited only by your own imagination. And for some of us, me included, those imaginations seem absolutely limitless.

There really is nothing like being a writer. For me, the majority of my characters are based in part from someone important in my life. The antagonist Sergeant First Class Steven Hall is a real person who really is a Sergeant First Class in the air force. He was a very dear friend of mine who I forever immortalized in the ongoing BTSR series. Ethereal is the name of a character I made up and used back when I was heavily into online RP games. The LeeLee character that will be introduced in an upcoming book in the series was another one of my RP characters. Her love interest, Akito, is based off of another online friend who also played in the games and is near and dear to my heart. The Vampire Stealth was coined in part after the wonderful Don Henrie. Because my characters are molded after real life people, they seem as real and are as dear to me as the people who inspired them. For me, these characters ARE real, as real as anyone else that I know in my day to day life.

Now I have decided to forever immortalize my mentor, Bret Michaels, into the upcoming novel IMMORTAL SINS, the next book in the BEFORE THE SUN RISES series. I plan to write two different characters into the series, the first one using his birth name and made into a doctor, Dr. Bret Sychak. The second appearance made by Bret Michaels will be in a yet –to-be announced novel. I may even bring him into another novel in the BTSR series before it is all said and done. Bret is an incredible person and has inspired me in so many ways throughout the years that the very least I can do for him is to write him into a book, or maybe even two or three.  And if I’m very VERY lucky, he might one day read all about those characters and all those characters that so many other people in my life have inspired.

Creating characters after those who have inspired me and then writing them into my storylines is my way of paying homage to them. It’s my way of saying “thanks” for all they have done for me directly and indirectly, for all their inspiration. It is a fun thing to do, and I do so hope that no one will ever become angry because of it. For writers, creating characters after real people not only help the characters feel more real, but it allows them to pay a great respect and a big “thank you” to these people in their own way.

So if you find yourself suddenly immortalized in an author’s novel, take a moment to realize that you have been greatly honored by the author, for they are paying you homage in the most sacred and special way that an author can. You touched their lives so greatly that they saw fit to coin a character after you – even if it is one getting his ass kicked six ways from Sunday.

Why I Chose AGAINST Amazon’s KDP Select Program

A recent discussion in an online community through LinkedIn for independently published authors got me to thinking. Sure, I had seen countless SPA’s in my FB feed blast me with advertisements about their books going up for FREE and the aftermath of them proclaiming they gave away X number of free copies. So, I began researching into how to do this for my own titles.

To begin with, many authors swore the only way to get your titles up for free was to have a few hundred of your readers email Amazon and ask them to do a free day. As it turns out, anyone who chooses to enroll their books in the KDP Select program can put their book up for free or do a “countdown deal.” These programs sounded interesting enough. But what is KDP anyway?

KDP stands for Kindle Direct Publishing. The KDP Select program offers two promotional tools, the “free” promotion where you can put your title up for free anywhere from 24 hours to 5 days. The countdown deal allows you to start your work at a lower price, even free, and then gradually increase the price. The countdown deal can last from 1 hour to 7 days.

The only stipulation to be enrolled in KDP is that your work must NOT be available in any format anywhere else. That means no B&N, no LuLu, no Smashwords, etc. In addition, your work must have a regular starting price of $2.99 minimum and must stay at the regular price for 30 days in order for the work to qualify for either a free promotion or a countdown deal. The last stipulation is that each book can only be signed up for one of these promotional deals ONCE every 3 months.

After seeing this apparently work miracles for other SPAs – according to THEIR recollections, that is – I decided to take a chance and enrolled 3 of my novels into the KDP program.

Before my books qualified to start a free or countdown deal promotion, a fellow independently published author started a lovely conversation in one of the groups I joined on LinkedIn. He had basically posted his observances and experience with doing a free day on Amazon. His experience was much like everyone else’s experiences: hundreds of copies given away, ZERO reviews, a plummeting Amazon ranking once the free day was over, and a slow pick up on return to sales for months after the free day.

Here’s a breakdown of my own experiences and those other authors who are openly honest about their experiences.

First, I did not want to give away hundreds of copies. These days readers pop books like PEZ candy, so I knew that the more books I gave away and the more people who knew about it, the less likely I was to attract customers who would become repeat purchasers of my work.

I set one of my most popular, but not most recently released books, to go for a 2 day freebie. The first day I posted about it on my FB page about 4 times. A few readers picked up the link and shared it on their FB pages. On day two, I hit a few FB book promotion groups. I think I only posted in 4, and 2 of those did not actually approve my post until the day AFTER the promotion was off. I think I posted about it 2 or 3 times on my private account.

There were no blogs announcing it except my own, no other authors mentioning it that I saw nor did I have my street team out pimping it. In all I gave away a few hundred books, not bad considering there were just a few token posts on my own FB account and no real coverage of the giveaway days.

Before I get into the breakdown, we have to look at why we run promotions in the first place.

A. Reviews. We hope that the more people who get their hands on our books, the more likely some of them will leave reviews.

B. Repeat customers and more sales in the long run. We hope that by making the books more affordable, we can get them into the hands of more readers. In turn, those readers will become repeat customers, wanting to read additional books that we have published.

The breakdown:

In addition to the few hundred books given away on my free day, I have also donated to several blogs with free ebooks for giveaways. The results have been disastrous across the board.

a. ZERO reviews. After giving away all those hundreds of copies, I have received ZERO reviews from the recipients of these freebies.

Why? Due to the mass influx of SPAs and new books hitting Amazon every day, authors have slashed their prices down to $.99 cents on most books and are constantly giving away novels. This has bottomed out the market, virtually saturating it with so many cheap and free novels on any one day that readers no longer have to purchase books to keep their Kindles loaded with reading material.

Since readers are getting these books for free or nearly free, they no longer equate the books as tangible products with any worth. Because of this, whether they liked it or hated it, they don’t feel the need to leave a review like they do when they spend a substantial amount of money purchasing the product. My experiences have been mirrored by hundreds of other authors in my LinkedIn groups, each reporting virtually ZERO reviews despite giving away hundreds of books.

b. Plummeting Amazon rankings. One thing that I noticed while my book was up for free was a constant update on the book page on Amazon that gave its current rank in not only the free Kindle store, but also its current rank in the category that the book had been listed in. It topped out at #73. Once the free days were over, that ranking on the book page disappeared, giving only the current overall sales ranking of that book.

I also noticed while the promo was going on that while the category ranking was climbing, the overall ranking of ALL my books was steadily dropping in overall sales ranking. In addition, my overall author rankings on Amazon continued to drop during the free promotion.

Once the promotion was over, all of my books’ sales ranking AND my author ranking plummeted. I went from being ranked in the low 100K to nearly 500K. Why? As best as I can tell from reading articles on Amazon and other blogs, the sales ranking on Amazon only takes into account the number of books you are SELLING. So while the individual book that is being downloaded will rise in its individual category, my overall SALES ranking as an author went down. While this is not supposed to happen, and many authors do promotions trying to get their rankings up on Amazon, I noticed the opposite happening. The more books I gave away, the lower my overall sales ranking went down.

c.. No new sales. In the days and weeks after the free promotion, sales plummeted. Readers learn which authors are always running promotions and will usually wait until the author does one of the promotions to get the next book. They figure that the author will eventually do another freebie, so why buy something that will eventually be put up for free? This mentality in readers is why so few are buying books. SPAs are only compounding the problems for authors across the board by constantly doing free promotions. Readers never have to buy, and because of that, all authors are losing out on revenue.

In review, my reasons for pulling my works out of the KDP program are many. While I saw many, many books being downloaded, I have had zero return on this investment gamble. I have had no reviews, my Amazon rankings have plummeted, and my sales during the aftermath have been non-existent.

To be quite blunt, generally speaking, the only readers that a free promotion attracts are those who are always trolling for a free novel. Many authors do giveaways in hopes that it will hook the reader into buying the product. Unfortunately, the opposite is happening. Since they have so many free books at their disposal on any given day, readers rarely remember any author’s name. They are simply jumping from book to book to book, reading and then dismissing the author and the work when the next freebie comes along. Because of this market saturation, readers are not getting “hooked” on any one author or series. They are just following the breadcrumbs to the next free book for their Kindle.

In conclusion, I would advise any author who is thinking of joining KDP Select to think about their long term goals and review all of your sales data. Personally, I do not think that the return for giving away so many books is worth the revenue loss. The reasoning behind the promotions seems to be a good one, but when that rationalization proves to no longer be working to the authors’ advantage, it is time to take a long, serious look at the practice and decide if it is worth pursuing. From where I’m standing, if I am not at least getting a few reviews and a few paying customers after the fact, then the point of giving them away in the first place has become moot. It is for this reason that I have pulled my works from the program in favor of pursuing different avenues of promotions.

This does not mean that I will no longer offer promotional discounts or even free books. I have revamped my business plan and have decided to do the promotions through an alternative source outside of Amazon. I can only hope that this new business model will help me build my platform and bring in additional readers that the Amazon promotional tools are not providing.